New – Google Attribution

Sridhar Ramaswamy, senior vice president of ads and commerce at Google announced the release of Google Attribution, a simplified version of Attribution 360. According to Ramaswamy, Google Attribution integrates seamlessly with Google Analytics, Google AdWords & DoubleClick Search without requiring any additional site tags. Account set-up is done by linking an existing Google Analytics profile, which then [...]

By |2017-06-15T12:07:35+00:00June 15th, 2017|Analytics, Google AdWords|Comments Off on New – Google Attribution

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