New In AdWords – Maximize Conversions Automated Bid Strategy

Google has just added a new automated bidding strategy called "Maximize Conversions" to AdWords. As the name suggests, this new feature will use the set campaign budget in order to increase conversions using machine learning. Some of the data points that Google will likely use to maximize conversions are things like past performance, time [...]

By |2017-06-02T12:36:44+00:00June 2nd, 2017|Google AdWords, Paid Search Marketing|Comments Off on New In AdWords – Maximize Conversions Automated Bid Strategy

Call Only Campaigns Google AdWords

Lately, we have been publishing a few posts about the increased impact of smartphones in conjunction with Google AdWords campaigning. For our readers that are not aware of the "call-only" campaigns that can be run on the Google AdWords Search network, we'd like to introduce this feature. Due to the nature of some businesses, phone calls [...]

By |2016-10-24T16:15:01+00:00July 5th, 2015|Mobile Marketing, Paid Search Marketing|Comments Off on Call Only Campaigns Google AdWords

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