Over the last 3 weeks Facebook has suffered a string of outages that apparently have affected users and advertisers alike. Most likely you will have seen the above screen for way too long when trying to edit or pause your Facebook advertising campaigns in the Facebook Business Manager.
Running campaigns for a number of clients in Facebook, we have noticed that many “lookalike” and “interest audiences” that have been set-up before the network crashed, needed to be re-done / regenerated in order to return to previous campaign performance levels. If you are an advertiser looking for help to get your Facebook campaigns performing again, get in touch with us today.
On its developers portal, Facebook publishes the current network status. Below is a network performance chart outlining the most recent outages and issues that occurred on the specified days.
You can access the FB Platform Status here: https://developers.facebook.com/status/
Facebook explained that the outages have been the unplanned results of planned software updates.