Bing Expanded Device Targeting

  Today (06/12/2017) Bing rolled out the announced change to Device Targeting, allowing for broader bid modifiers and complete opt-out for tablet computers. As well, for the first time, Bing does now offer the option to completely opt out from displaying ads on desktop computers.  For the rest of the bid adjustment range, the new [...]

By |2017-06-12T17:21:39+00:00June 12th, 2017|Bing, Network News, Paid Search Marketing|Comments Off on Bing Expanded Device Targeting

Google Display Ads Will Convert To AMP Pages

During this years Google announcement, the company said going forward it will test and eventually convert all Google Display Ads to accelerated mobile pages (AMP). According to preliminary testing that is going on right now, accelerated mobile page ads apparently load up to five seconds faster than traditional Google display ads. There is as well [...]

By |2017-06-05T12:39:00+00:00June 5th, 2017|Google AdWords, Network News, Paid Search Marketing|Comments Off on Google Display Ads Will Convert To AMP Pages

Google Next 2017

In case you missed this years Google announcements for Google ads, Google Analytics and DoubleClick, watch the recorded live stream below! There are exciting updates coming up for Google Optimize and Google AdWords integration, Survey's 360, AMP pages data driven attribution modelling.     This stream was live on YouTube on May 23rd, 2017. [...]

By |2017-06-04T10:53:52+00:00June 4th, 2017|Google AdWords, Network News, Paid Search Marketing|Comments Off on Google Next 2017

New In AdWords – Maximize Conversions Automated Bid Strategy

Google has just added a new automated bidding strategy called "Maximize Conversions" to AdWords. As the name suggests, this new feature will use the set campaign budget in order to increase conversions using machine learning. Some of the data points that Google will likely use to maximize conversions are things like past performance, time [...]

By |2017-06-02T12:36:44+00:00June 2nd, 2017|Google AdWords, Paid Search Marketing|Comments Off on New In AdWords – Maximize Conversions Automated Bid Strategy

Google Removed Right Side Ads

As you might have noticed, Google has rolled out a major update and removed all ads located on the right side of its desktop search results. From now on no more ads will not appear on the right side of desktop search results, except for product listing ads (PLA), which show either above or to the [...]

By |2016-02-29T21:15:39+00:00February 22nd, 2016|Paid Search Marketing|Comments Off on Google Removed Right Side Ads

Get Your Brand Noticed In 2016

Easier said then done, right? The paid search market in Google, Bing, etc. is highly competitive across almost all industries and it's difficult to stand out and get customers' attention. The same is true for social media marketing in Facebook, Instagram, Twitter and the likes, which requires tremendous manpower and effort to do it right. [...]

By |2016-10-24T16:14:53+00:00January 6th, 2016|e-commerce, Paid Search Marketing, Video Advertising|Comments Off on Get Your Brand Noticed In 2016

Call Only Campaigns Google AdWords

Lately, we have been publishing a few posts about the increased impact of smartphones in conjunction with Google AdWords campaigning. For our readers that are not aware of the "call-only" campaigns that can be run on the Google AdWords Search network, we'd like to introduce this feature. Due to the nature of some businesses, phone calls [...]

By |2016-10-24T16:15:01+00:00July 5th, 2015|Mobile Marketing, Paid Search Marketing|Comments Off on Call Only Campaigns Google AdWords

New Google Search Features

Google is moving ahead with its push on everything mobile. Yesterday (Tuesday, May 05, 2015) during a live stream the company announced a number of new mobile search features to be launched across the U.S. and internationally sometime this year. New mobile ads containing images of the product were showcased during the live presentation featuring [...]

By |2016-10-24T16:15:01+00:00May 6th, 2015|e-commerce, Mobile Marketing, Paid Search Marketing|Comments Off on New Google Search Features

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