Bing Expanded Device Targeting

  Today (06/12/2017) Bing rolled out the announced change to Device Targeting, allowing for broader bid modifiers and complete opt-out for tablet computers. As well, for the first time, Bing does now offer the option to completely opt out from displaying ads on desktop computers.  For the rest of the bid adjustment range, the new [...]

By |2017-06-12T17:21:39+00:00June 12th, 2017|Bing, Network News, Paid Search Marketing|Comments Off on Bing Expanded Device Targeting

Google Display Ads Will Convert To AMP Pages

During this years Google announcement, the company said going forward it will test and eventually convert all Google Display Ads to accelerated mobile pages (AMP). According to preliminary testing that is going on right now, accelerated mobile page ads apparently load up to five seconds faster than traditional Google display ads. There is as well [...]

By |2017-06-05T12:39:00+00:00June 5th, 2017|Google AdWords, Network News, Paid Search Marketing|Comments Off on Google Display Ads Will Convert To AMP Pages

Google Next 2017

In case you missed this years Google announcements for Google ads, Google Analytics and DoubleClick, watch the recorded live stream below! There are exciting updates coming up for Google Optimize and Google AdWords integration, Survey's 360, AMP pages data driven attribution modelling.     This stream was live on YouTube on May 23rd, 2017. [...]

By |2017-06-04T10:53:52+00:00June 4th, 2017|Google AdWords, Network News, Paid Search Marketing|Comments Off on Google Next 2017

Facebook Outage – Affects for Advertisers

Over the last 3 weeks Facebook has suffered a string of outages that apparently have affected users and advertisers alike. Most likely you will have seen the above screen for way too long when trying to edit or pause your Facebook advertising campaigns in the Facebook Business Manager. Running campaigns for a number of clients [...]

By |2016-10-24T16:14:59+00:00October 8th, 2015|Network News|Comments Off on Facebook Outage – Affects for Advertisers

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