New – Google Attribution

Sridhar Ramaswamy, senior vice president of ads and commerce at Google announced the release of Google Attribution, a simplified version of Attribution 360. According to Ramaswamy, Google Attribution integrates seamlessly with Google Analytics, Google AdWords & DoubleClick Search without requiring any additional site tags. Account set-up is done by linking an existing Google Analytics profile, which then [...]

By |2017-06-15T12:07:35+00:00June 15th, 2017|Analytics, Google AdWords|Comments Off on New – Google Attribution

Google Display Ads Will Convert To AMP Pages

During this years Google announcement, the company said going forward it will test and eventually convert all Google Display Ads to accelerated mobile pages (AMP). According to preliminary testing that is going on right now, accelerated mobile page ads apparently load up to five seconds faster than traditional Google display ads. There is as well [...]

By |2017-06-05T12:39:00+00:00June 5th, 2017|Google AdWords, Network News, Paid Search Marketing|Comments Off on Google Display Ads Will Convert To AMP Pages

Google Next 2017

In case you missed this years Google announcements for Google ads, Google Analytics and DoubleClick, watch the recorded live stream below! There are exciting updates coming up for Google Optimize and Google AdWords integration, Survey's 360, AMP pages data driven attribution modelling.     This stream was live on YouTube on May 23rd, 2017. [...]

By |2017-06-04T10:53:52+00:00June 4th, 2017|Google AdWords, Network News, Paid Search Marketing|Comments Off on Google Next 2017

New In AdWords – Maximize Conversions Automated Bid Strategy

Google has just added a new automated bidding strategy called "Maximize Conversions" to AdWords. As the name suggests, this new feature will use the set campaign budget in order to increase conversions using machine learning. Some of the data points that Google will likely use to maximize conversions are things like past performance, time [...]

By |2017-06-02T12:36:44+00:00June 2nd, 2017|Google AdWords, Paid Search Marketing|Comments Off on New In AdWords – Maximize Conversions Automated Bid Strategy

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