Positioning in the market place

Positioning is one of the most difficult and maybe (as well) most misunderstood subjects in business and marketing strategy. When managers in companies of any size are asked to define and occupy the right strategy to place the business in a favorable position, most often some grave errors are committed. Positioning is not an expression [...]

By |2016-10-24T16:15:03+00:00January 30th, 2015|Consulting|Comments Off on Positioning in the market place

Mature Markets – gain comes from existing customers

Thriving businesses in mature markets Maybe your business has been in the industry for a while and your product has passed the stage from a novelty, disruptive product to a mainstream product, as the market matured in the meantime. Back in the days of hyper growth your business was busy shipping out products at the [...]

By |2016-10-24T16:15:04+00:00October 16th, 2014|Consulting, e-commerce|Comments Off on Mature Markets – gain comes from existing customers

Disruptive Products – and those who are not

Almost every new start-up that emerges from one of the many incubators these days claims to "disruptive", meaning it considers itself an element that provides a "new order"  for the market its in. Although this is a common claim used by company executives, it proves to be rather incorrect upon closer inspection. In general there are 2 types [...]

By |2016-10-24T16:15:04+00:00June 2nd, 2014|Consulting, e-commerce|Comments Off on Disruptive Products – and those who are not

Product Positioning & Differentiation of “disruptive Products” on Mainstream Markets

In this blog post we want to explore how disruptive products can be positioned on the mainstream B2C E-Tailer market and therefore we´ll start with a short introduction to product positioning in digital markets. Since we don´t want to establish a case study, all hypothetical elements are possible scenarios and not written in stone. The model is to [...]

By |2016-10-24T16:15:05+00:00May 30th, 2014|Consulting, e-commerce|Comments Off on Product Positioning & Differentiation of “disruptive Products” on Mainstream Markets

Churn Rate – the rate at which customers are leaving

# 1 | What is Churn? Churn is the current percentage of customers who terminate their contracts or subscriptions. It is a traditional KPI (Key Performance Indicator) for business performance and an important parameter in sales forecasts. When used in the profit forecast, churn can be considered the probability rate at which customers are expected [...]

By |2016-10-24T16:15:06+00:00April 11th, 2014|Consulting|Comments Off on Churn Rate – the rate at which customers are leaving

Building sustainable customer interactions

Building sustainable conversations & interactions with the existing client base can be challenging for some companies, since today´s customers are literally bombarded with possibilities, offers and pricing options. Now, this is the precise moment when customer experience management starts to play an important role. According to an unofficial study about customer experience management, the average customer [...]

By |2016-10-24T16:15:06+00:00April 4th, 2014|Consulting, e-commerce, Uncategorized|Comments Off on Building sustainable customer interactions

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