Lately, we have been publishing a few posts about the increased impact of smartphones in conjunction with Google AdWords campaigning.

For our readers that are not aware of the “call-only” campaigns that can be run on the Google AdWords Search network, we’d like to introduce this feature.

Due to the nature of some businesses, phone calls are more important than visits to the website.

AdWords Call Only Campaign

 

A “call only” campaign does feature the phone number, business description and call button exactly in the very moment when people are searching for a business.

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