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49Above Marketing Blog

/49Above Marketing Blog
49Above Marketing Blog 2016-10-24T16:14:51+00:00

Marketing To U.S. Hispanics

$1.3 trillion in 2016 - That's what US Hispanics’ buying power is today according to a Facebook research. With this annually increasing number of purchasing power, its time for marketers to connect with this audience [...]

By | June 20th, 2017|Categories: Facebook|Tags: , , , |Comments Off on Marketing To U.S. Hispanics

New – Google Attribution

Sridhar Ramaswamy, senior vice president of ads and commerce at Google announced the release of Google Attribution, a simplified version of Attribution 360. According to Ramaswamy, Google Attribution integrates seamlessly with Google Analytics, Google AdWords & DoubleClick [...]

By | June 15th, 2017|Categories: Analytics, Google AdWords|Tags: , , |Comments Off on New – Google Attribution

Bing Expanded Device Targeting

  Today (06/12/2017) Bing rolled out the announced change to Device Targeting, allowing for broader bid modifiers and complete opt-out for tablet computers. As well, for the first time, Bing does now offer the [...]

By | June 12th, 2017|Categories: Bing, Network News, Paid Search Marketing|Tags: , , , |Comments Off on Bing Expanded Device Targeting

Google Display Ads Will Convert To AMP Pages

During this years Google announcement, the company said going forward it will test and eventually convert all Google Display Ads to accelerated mobile pages (AMP). According to preliminary testing that is going on right [...]

By | June 5th, 2017|Categories: Google AdWords, Network News, Paid Search Marketing|Tags: , , , , , , |Comments Off on Google Display Ads Will Convert To AMP Pages

Google Next 2017

In case you missed this years Google announcements for Google ads, Google Analytics and DoubleClick, watch the recorded live stream below! There are exciting updates coming up for Google Optimize and Google AdWords integration, [...]

By | June 4th, 2017|Categories: Google AdWords, Network News, Paid Search Marketing|Tags: , , , , , , , |Comments Off on Google Next 2017

New In AdWords – Maximize Conversions Automated Bid Strategy

Google has just added a new automated bidding strategy called "Maximize Conversions" to AdWords. As the name suggests, this new feature will use the set campaign budget in order to increase conversions using machine [...]

By | June 2nd, 2017|Categories: Google AdWords, Paid Search Marketing|Tags: , , |Comments Off on New In AdWords – Maximize Conversions Automated Bid Strategy